The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. The Lego Speed Champions theme was launched on 1 March 2015. Broadening the appeal of the theme, without losing what we have already built, is never a bad thing." Launch Also, not everyone who likes cars is interested in racing, so introducing some recognizable film vehicles felt completely natural to me. There are really no limits on what we can do, as long as they satisfy those flexible parameters." and continued, "On a personal level, I am a huge movie fan, so I have been moving towards creating these vehicles for the last three years. Fundamentally, the theme’s identity is collectible, IP-driven, eight-stud-side vehicles which are all in scale when displayed together. I have not spotted any discussion about that online, but it is something we are examining internally." Ĭhris Stamp discussed the introduction of movie-inspired cars and explained, "Looking back through the development and direction of Speed Champions, we have already expanded to include vehicles other than supercars, including the John Cooper Works buggy, Lamborghini Urus, and the Ford Bronco Dakar racer. Production introduced those gaps because of the need to guarantee a certain level of quality. Also, when we are developing the elements, we do not always know the quality of the final print, so there is sometimes a disconnect between how we intend the product to be and the production capability." and continued, "Actually, there was a slight change to the cockpit printing between 20, where small gaps appeared along the creases of the elements. My goal is always narrowing the gap between those sets of different scales and conveying the same experience as much larger sets, at a tenth of the size." Ĭhris Stamp discussed a 1x2 tile without printing and explained, "We tried that, but the headlights looked too narrow with red tiles and we always prioritize attention to detail. Something I have observed is the different fan expectations and reception for larger models, like Modular Buildings or UCS sets, relative to smaller models. We include as much detail as possible and always target the utmost accuracy, hopefully giving people a Creator Expert or 18+ experience, at a much lower price point than those themes. We have seen the range described as ‘mini Creator Expert’ and that is honestly how we approach every set. We focus exclusively on vehicle fans, of any age." and continued, "Also, the small size of Speed Champions cars does not mean they must be easy to build. That is how we approach each model because there is no age limit on being a car enthusiast, so we can cover older and modern subjects. The enlarged scale has allowed us to develop a new strategy, which essentially is to forget the age on the box! We want to offer unique building experiences that educate younger builders and are appreciated by older builders simultaneously. Development ĭuring the development process of the Lego Speed Champions theme, Lego Design Manager Chris Stamp discussed the concept of the Lego Speed Champions theme and explained, "Absolutely. The Lego Group also built a life-size replica of the Ferrari F40 containing 358,000 Lego pieces and placed in front of Legoland California. In April 2022, The Lego Group built a life-size replica of the 1970 Ferrari 512 M containing 78,496 Lego pieces. In 2022, The Lego Group stated that the theme is an 18+ (18 years and older) theme that does not carry the 18+ label. The line features as the center of a 2019 expansion for the open world racing video game Forza Horizon 4. The theme later added Audi, Bugatti, Chevrolet, Dodge, Ford, Jaguar, Mercedes-AMG, Lamborghini, Koenigsegg, Nissan, Pagani, Toyota, Aston Martin, and Lotus. Each set was designed by Lego Design Manager Chris Stamp. The series featured Ferrari, McLaren, and Porsche models in its initial release. The Lego Speed Champions product line focuses on classic and modern styles from well-known car brands. It features classic and modern styles from well-known car brands. Lego Speed Champions (stylized as LEGO Speed Champions) is an auto racing-inspired theme of Lego building sets first released in 2015. Lego theme focusing on Lego scale models of real life production cars Lego Speed Champions
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